In this blog I will just be talking about how important it is to have groundswell inside your company. The previous blogs that I wrote I talked about how employees and employers should use online social media and how important it is for your company’s success. It is very important for an organization to connect with its customers and there be a flow of information from one party to another. I mentioned previously that as younger generations get older they rely more and more on technology and social media. So company’s have to take this into consideration and use it to their advantage. Social media is not only used to advertise about products but it can also be used to exchange information between employees as well as between customers and employees.
As talked about in blog #2 you can use the social technographic profile to see what age demographic you should target and devote attention too. Which age of people are more creators, conversationalist, critics, collectors, joiners, and spectators. The Creators and critics are the people that will have the most amount of influence on your company. In my last blog we talked about how word of mouth marketing is the biggest influence on people in todays generation. I definitely agree with that, before I go to a restaurant or buy I product I will go to a search engine to see what people have said about it. I will research the restaurant and product on a couple different sites before I actually decide to take the action of going to the restaurant or buying the product. It is said that one negative comment is worth about 10 positive comments. So you want to make sure people are saying good things about your organization. Make the customers happy! At the end of the day they are the ones that are going to either drive your business up or down.
The most important points are listening to your customers, talking to your customers, energizing your employees and customers, supporting the people that work for you as well as the needs of your customers, and embracing what groundswell can do for you. (Li & Bernoff, 2011)
Please watch the following video I linked below, it basically summarizes how important social media has gotten and why every organization should be actively using it:
Li, Charlene, and Josh Bernoff. Groundswell: Winning in a world transformed by social technologies. Harvard Business Press, 2011.